MINDSET SEGMENTATION
Human insights for the Financial Services of the future
33% of millennials believe they won’t need a bank in the next five years
Picture the scene
Banks and people got together. They made each other happy. They relied on each other.
Then things changed
People started to move on and banks were left staring blankly at their outdated demographics.
It’s time for the big plot twist
Banks need to look at people with fresh eyes, understanding their mindsets and needs, and be willing to change.