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MINDSET SEGMENTATION

Human insights for the Financial Services of the future

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33% of millennials believe they won’t need a bank in the next five years

Picture the scene

Banks and people got together. They made each other happy. They relied on each other.

Then things changed

People started to move on and banks were left staring blankly at their outdated demographics.

It’s time for the big plot twist

Banks need to look at people with fresh eyes, understanding their mindsets and needs, and be willing to change.

HERE IS WHAT WE FOUND OUT