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THE FOUR MONEY MINDSETS

Money mindsets help us understand distinct behaviors that define groups of people

When banks understand how different personality [...] read more

When banks understand how different personality types think about their finances, they can build services and products that become invaluable features of daily life.

Our four Money Mindsets define different people’s attitudes to spending and saving, segmenting them in a significantly more meaningful way than current dry data can.

Achievers

Achievers

In this mindset, people define success by budgeting for clear, often tangible goals. This helps them feel in control and prepared for the future.

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Balancers

Balancers

In this mindset, people define success by getting the best deal in each transaction, maximizing rewards and staying on their financial plan so they don’t have to worry.

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Experiencers

Experiencers

In this mindset, people define success by enjoying the present. They seek delight in how they choose to spend money and are optimistic about the future.

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Explorers

Explorers

In this mindset, people define success by saving money and making trade offs so they can be happy and live comfortably.

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