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Balancers

I want to get the best value I can
In this mindset, people define success by [...] read more
Balancers

Who are they?

In this mindset, people define success by getting the best deal in each transaction, maximizing rewards and staying on their financial plan so they don’t have to worry.

  • GENDER
    Skews female
  • AGE
    Skews under 30
  • HOUSEHOLD TYPE
    Skews with family
  • INCOME
    Even distribution
  • Key beliefs
  • Very risk‐averse; what they’re doing right now affects their future
  • All the little things matter, which is why it’s important to weigh and find the best value
  • Systems and structure are necessary to stay on track
  • Monitoring finances gives them power and control over their lives
  • Order and consistency are most important; uncertainty and unexpected expenses throw them off
  • Key behaviors
  • Always trying to find the best deal and value for their efforts
  • Most likely to maximize credit card points and rewards
  • Frequently and meticulously track finances using tools and resources
  • Spread expenses out and rely on schedule‐oriented bill paying
  • Compensates for other expenses and makes in‐the‐moment tradeoffs

Balancers are savvy, and likely to invest time and effort finding out whether banks’ services can improve their financial situation.

Money Modes

“TRACK it”

Balancers showed more “Track it” mode moments than Experiencers, Achievers, and Explorers did. Balancers stay on top of money and deals to dictate their behavior.

Checking accounts to avoid surprises
If you aren’t keeping up, then you’re falling behind

Checking accounts to avoid surprises

I woke up and immediately checked my bank account to see where I’m at. I’m worried a bill will come out that I forgot about and make me over drawn.
— Jocelyn M., 38
Swapping tools to get the most out of the system

Swapping tools to get the most out of the system

For the most part if there's a good deal for something, we'll default only to that credit card to get the better return on our investment.
— Kiran M., 34
Tracking to prevent blowing a budget

Tracking to prevent blowing a budget

I use the Mint app to help me budget… I feel responsible because I’m able to budget and keep track of my finances... It helps me when I get off track
— Chanda I., 27

Balancers are most likely to recommend their bank to friends and family when it gets things right for them.

Tools

DEAL & BUDGETING TOOLS

Deal apps and budgeting tools help Balancers stay on top of their finances

Deal apps

[RetailMeNot] helps me save money by finding the best deals in all the stores I shop in.
[RetailMeNot] helps me save money by finding the best deals in all the stores I shop in.
— Chanda I., 27
It may not always be a lot, but it adds up, and every penny saved makes a difference.
It may not always be a lot, but it adds up, and every penny saved makes a difference.
— Chanda I., 27

Digital budget users

I really like Mint. It is still the most comprehensive budget tracking site and is pretty reliable.
I really like Mint. It is still the most comprehensive budget tracking site and is pretty reliable.
— Christian S., 26
I track my expenses daily and categorize them. [Excel] It’s a pretty ghetto method.
I track my expenses daily and categorize them. [Excel] It’s a pretty ghetto method.
— Alice Z., 29

Balancers take pride in discovering new ways to be brilliant with money.